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An investor one pager is that very short document that sums up your startup. Its main purpose is to grab the investor’s attention, help you stand out and get you that meeting. The problem [...]

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What are the advantages and disadvantages of Investing in the Exempt Market? First of all, every investment carries a certain degree of risk. Products sold in the Exempt Market are no exception. [...]

Canada has a different way of doing business, and it’s paying off. Local and international investors, including some NBA stars, are setting their sights on increasingly popular tech hot spots [...]

With over 104 million active users, it’s hard not to look at LinkedIn as a powerful acquisition channel for growth marketers. But beyond being an acquisition channel for lead generation, think of [...]

In some of the most bleeding-edge thinking on product–market fit and pivoting, Selcuk Atli wrote The Startup Pivot Pyramid and I highly recommend everyone read it right away. His article provides [...]

Private Markets Are Booming. Mom-and-Pop Investors Are Missing Out. ________________________________________ The companies we now refer to as “unicorns”—private tech companies valued above $1 [...]

Why Is Social Responsibility Important in Marketing? The concept of social responsibility holds that businesses should be good citizens, balancing their money-making operations with activities [...]

Pitching an Investor? This Is Exactly How Many Slides You Should Have in Your Pitch Deck A killer investor presentation only needs to convey these key things. When I sit down with new startup [...]

As Canadians, it’s our job to make innovation mean something According to BMO Capital Markets, the Greater Toronto Area’s tech sector has grown by more than 50 per cent in five years, now [...]